Plastic Surgery Marketing Ideas
When The Old Ways Of Marketing Are Not Enough, You Need To Start Stacking Your Marketing The Innovative Way To Keep Up
The most successful plastic surgeons of today utilize ALL avenues…
How’s it going Doc?
Now, are you tired of seeing the same tactics used to attract, convert, and close new business? It all starts to look the same, doesn’t it? Well, now is your chance to stand out from the crowd of competition.
I’m going to show you a few more things you can do to grow your patient base, online and offline….
Have you ever wanted to host a Christmas party in July? You can make it a special event where your current patients can receive a free facial and a presentation of up-and-coming techniques that will be great for their appearance. The experience you give them will remind them of a positive experience they had with you which will result in increased referrals and long-term relationships that will help in the future.
What about clearing up some common misconceptions of the industry? Get yourself an appearance on a local radio talk show or podcast. You can provide some insightful tips about a hot topic. This appearance will make more people aware of your practice and become familiar with the expertise and character as a surgeon…
Like I mentioned before, I have some tips offline you can do to innovate your marketing. What about your reception area? You are likely to have plenty of magazines, beautiful artwork, and comfortable seating, correct? If you provide a few tablets that are loaded with original articles on health and wellness and popular apps, you could slip in a pop-up that asks users to write a review for you. Give them the option of writing one now by featuring a landing page that provides links to several top review sites. You can greatly increase the quality and quantity of your practice’s online reviews….
Here’s another idea for you doc, promote your practice by setting up a booth at the local health fair this summer or fall. You can provide information about the importance of staying hydrated, protecting yourself from the sun, and shedding extra pounds, all concerns shared by your audience. You can use a combo promotion by posting about the event on Facebook Live and ask visitors to come sign up to win a free skin treatment, or something else of your choice….