What Is Copywriting In Marketing?

 

The Secret To Building A Successful And Profitable Business Lies In The Words You Speak To Your Customers

 

Hire a copywriter to write the words of your marketing and advertising campaigns and see how you can make $542,657 more in sales this year alone….Imagine if you had more than one campaign running to double if not triple your sales…

 

Whether it’s buying a product, following your social media profile or visiting the store, the purpose is to generate action.

Great copy gets your buyers to take action. Buyers see your landing pages, direct mail campaigns, sales pages, and YouTube videos.

If your company is focused solely on content marketing, you’re wasting your money and efforts.

If you notice your website or blog lacks in digital traffic, it might be due to the fact your copywriting is inefficient.

In order to make more sales this year, you need:

 

  • Headlines that grab your buyers attention

  • Headlines that are clever and offer reader benefit — make your buyer want to read more

  • Content that specifically benefits your customer

  • Content that builds trust, authority and your brand identity

  • A website that gains positive social attention

  • Copy with a clear call to action that tells your customers what steps they should take next

The result? A loyal, large customer base.

Copywriting services are more than just writers. In fact, we are multi-skilled and multi-purposed agency that understands the best web practices, SEO standards, and marketing techniques in the industry.

We understand your audience and know how to use your websites and blogs to attract them.

Copywriting encompasses so many projects and tasks that bounce between marketing, writing and advertising your company.

Let us take on a variety of your projects, handle your audiences and conform your message to that products and services your customers can see and hear about.

There is one fact that is for certain: everyone including YOU needs a great copywriter. In fact, the most popular brands out there are popular because of the copywriters they’ve hired.

ModCloth

GrubHub

37Signals

MailChimp

Zendesk

UrbanDaddy

Dollar Shave Club

This is what you need in your copy:

  • Persuasion

  • Creativity

  • Boldness

  • Enthusiasm

These are the channels you can use to get in front of your customers:

  • Advertising

  • Brochures

  • Direct Mail Letters

  • Press Releases

  • Radio and TV Scripts

  • Website Landing Pages

Research into consumer habits.

The function of copywriting in marketing and advertising is to sell and that successful advertising for any product is based on information about its’ customer.