Of course, a ‘one size fits all approach’ doesn’t work for everyone. Each business is different with a different brand voice and a different audience. So, what is copywriting for a website?
Copywriting is more than just writing, it’s about ideas and problem solving.
Tell the truth. Wouldn’t you be enormously relieved if someone took the task of copywriting your website off your hands?
When you’ve been working in your industry for a while, you become an expert. That’s a good thing. But unfortunately, most of your prospective customers aren’t at your level. Start talking to them about the details of your business and you’ll make their head spin.
To maximize the impact of your marketing efforts, your website should be part of your marketing mix. All promo materials should work together to establish your brand. That’s the best way to leverage your investment in marketing and increase your ROI.
Website copy should sound casual, like you’re chatting with a friend. Sentences should be short and paragraphs limited to one key thought. This is easy comprehension for your customers.
If your website copy doesn’t reach out and connect with your visitors, they won’t be interested in your products.
Great writing can give you the edge that attracts a customer to you instead of your competition. It makes you look smart and trustworthy. And it builds your brand, which in turn grows your business.
Powerful web copy seals the deal. Words are what sell. They go hand-in-hand with quality design to create your most persuasive marketing tool.
Copywriting and Design
Affect Each Other
David Ogilvy himself, the father of advertising, could write copy for a website, but if the design has a neon yellow font on a neon green background, those words aren’t going to do squat. Conversely, the best design isn’t going to push people to buy if the only text reads “Product Good. Buy It.”
What do customers/users say? Oftentimes they have insights that you won’t. It’s great to be able to actually talk to customers, but that’s not always possible. But you can still read forums and customer reviews to understand how people feel.
People always want to know what’s in it for them. Don’t focus on features, instead hammer home the real benefits associated with those features.
A Unique Selling Proposition answers the very important question on most potential customers’ minds,
“Why should I choose you
and not the other company?”
Copywriters like David Ogilvy and Leo Burnett became legends by helping generate hundreds of millions of dollars for major corporations like McDonald’s, Pepsi, and Rolls-Royce.
It is no longer enough to create content that promotes your goods and services. You also need to engage your audience for them to feel compelled to take action.
Engage your leads and you’ll transform your site visitors from strangers into trusting customers who BUY!
P.S. Why not pay me to do your website redesign? It’s no wonder you want a better website. The generic marketing companies that provide the industry the same template are outdated. Look different online. I can help you with that.
P.P.S. I can also get you sales with only one visit to your website. Reach out to me 773-250-2113.